Web + Log = THE BLOG

What is a bounce rate and how do I improve it?

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »


Why is Google Analytics an important tool for your website?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »


Does it really matter where my website is hosted?

Yes, it does. It can affect user experience, SEO and security. As we explained in our last article, website hosting is transferring your website file to a hosting server. You have a choice of different types of hosting environments; shared, VPS, dedicated and cloud were the ones we discussed last… Read More »


What is website hosting and why do I need it?

What is website hosting and why do I need it? Without getting too technical, web hosting is transferring your local files (developed website) to a remote site or server (hosting server). Hosting servers are just remote servers on the internet that are mapped to a particular domain record so that… Read More »


Working with a website developer Part 2

Last week we touched on helpful tips when working with a website developer, this week we will focus on what we think is the most important part of developing a website – communicating with our clients. Communication is not just making sure that you respond to questions and requests (although,… Read More »


Working with a website developer Part 1

We understand that things are uncertain right now, but it is true when we say we should all be proactive when it comes to running a business this year. This holds true to marketing strategies, particularly online to reinvent how to generate larger revenue. Here are a few things that… Read More »


Selecting your domain name

Domain names are like one’s identity as well as location on the Internet. Having a relevant domain name is vital, but should also be easy to remember. Below are some guidelines to consider when choosing your domain. Just so we’re straight: Domain = prowebmarketing.com URL = https://prowebmarketing.com You should try… Read More »


Password Security

If you read the post title you already know what we are talking about, passwords. These days more and more of our lives are spent online and we rely heavily on passwords to confirm our identities. Everything from your social media accounts to your bank account requires a password and… Read More »


Locally targeted SEO matters

We hear a lot about ranking on search engines and why it is important to place high on a search. In the effort to rank higher in the search engines many companies end up behind dozens of national companies and paid ads on the coveted front page of google. Here… Read More »


Photos for the Web

At Pro Web, we receive a ton of photos every week – many of them to be integrated into client websites.  Sometimes we  have to throw out a lot of potentially good photographs because they are not “fit” for the website.  What usually causes this is incorrect layout – an… Read More »