Web Content

Adding a Blog to your Website is Easy!

Search engines like websites that have fresh and authoritative content. One way to add fresh content and sound like an authority is to add a blog to your website. The thought of writing a weekly or monthly blog can be challenging, that it will require a lot of time and… Read More »


What is a bounce rate and how do I improve it?

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »


Why is Google Analytics an important tool for your website?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »


Working with a website developer Part 1

We understand that things are uncertain right now, but it is true when we say we should all be proactive when it comes to running a business this year. This holds true to marketing strategies, particularly online to reinvent how to generate larger revenue. Here are a few things that… Read More »


Locally targeted SEO matters

We hear a lot about ranking on search engines and why it is important to place high on a search. In the effort to rank higher in the search engines many companies end up behind dozens of national companies and paid ads on the coveted front page of google. Here… Read More »


Photos for the Web

At Pro Web, we receive a ton of photos every week – many of them to be integrated into client websites.  Sometimes we  have to throw out a lot of potentially good photographs because they are not “fit” for the website.  What usually causes this is incorrect layout – an… Read More »


Is it time to update your website?

The most common reason why a company decides to redesign their website is to update and improve the visual design of that site. Older websites are likely to no longer reflect the visuals that are a part of your brand identity. A site redesign can bring the look of that… Read More »


Website not secure versus secure

Why have a secured site?

It’s widely known that there is a difference between Internet Browsers. Google Chrome, Mozilla Firefox, Microsoft Edge and Apple Safari are the Big 4. If you are still using IE, we recommend against it. For Mac, Safari is the go-to but Chrome and Firefox are available as well. For PC,… Read More »


Is your website search friendly

Is your website search friendly?

Did you know that 93% of online experiences begin with a search engine? That 50% of all searches are performed with voice search? Is your website search friendly? How your potential clients search and finds you has changed in the last couple of years with the increase in smart speakers… Read More »


Quality Web Content and Why it’s Important!

Many people believe that content on the web is just text that has been added to a site to tell about the company. It information is actually much much more than this. A Web sites content is the backbone of what a Web site is there to do. All of… Read More »