Web Content

We get asked this all the time and depending on your industry the answers will vary. The most important thing to remember about website content is that is should accurately reflect your business and your marketing message. There are some obvious answers, for example if you have an online store,… Continue Reading What content should your website include?

Search engines like websites that have fresh and authoritative content. One way to add fresh content and sound like an authority is to add a blog to your website. The thought of writing a weekly or monthly blog can be challenging, that it will require a lot of time and… Continue Reading Adding a Blog to your Website is Easy!

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Continue Reading What is a bounce rate and how do I improve it?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Continue Reading Why is Google Analytics an important tool for your website?

We understand that things are uncertain right now, but it is true when we say we should all be proactive when it comes to running a business this year. This holds true to marketing strategies, particularly online to reinvent how to generate larger revenue. Here are a few things that… Continue Reading Working with a website developer Part 1

We hear a lot about ranking on search engines and why it is important to place high on a search. In the effort to rank higher in the search engines many companies end up behind dozens of national companies and paid ads on the coveted front page of google. Here… Continue Reading Locally targeted SEO matters

At Pro Web, we receive a ton of photos every week – many of them to be integrated into client websites.  Sometimes we  have to throw out a lot of potentially good photographs because they are not “fit” for the website.  What usually causes this is incorrect layout – an… Continue Reading Photos for the Web

The most common reason why a company decides to redesign their website is to update and improve the visual design of that site. Older websites are likely to no longer reflect the visuals that are a part of your brand identity. A site redesign can bring the look of that… Continue Reading Is it time to update your website?