Web Content

Why is a Squarespace website bad for SEO?

Why hire a real web design firm? Self provisioning website solutions like Squarespace, WIX, or GoDaddy Aero are bad for your business on several levels.  The first is ownership of your asset.  With these “solutions” you cannot migrate to a different “host” or server and this is a problem.  These… Read More »


Web Fonts: Revisiting an old problem

In a previous article about fonts and web standards, we discussed the problems designers face with fonts on the web and some various solutions.  Today’s article brings an update to the field in the form of a few new contenders on the web-font battlefield.


Save time with PHP! Create photo galleries automatically.

Large photo galleries can be a pain to set up and manage. When you are dealing with 100 or more images, you are in for some serious HTML data entry – tons of lines of code with only a few differences in each line. In this article, I’ll provide a… Read More »


Why is a Squarespace website bad for SEO?

Self provisioning website solutions like Squarespace, WIX, or GoDaddy Aero are bad for your business on several levels. The first is ownership of your asset. With these “solutions” you cannot migrate to a different “host” or server and this is a problem. These servers are inherently slow (more on that… Read More »


Why Is AI Content Bad for My Website

Look…Artificial Intelligence is all the rage, but what does it really mean for your website? Negative Search Ranking Loss of Trust More Work and Set Backs Negative Search Ranking AI generated content lacks first hand, real world knowledge and Google know it! Search engines reward originality, authority, and experience, all… Read More »


What content should your website include?

We get asked this all the time and depending on your industry the answers will vary. The most important thing to remember about website content is that is should accurately reflect your business and your marketing message. There are some obvious answers, for example if you have an online store,… Read More »


Adding a Blog to your Website is Easy!

Search engines like websites that have fresh and authoritative content. One way to add fresh content and sound like an authority is to add a blog to your website. The thought of writing a weekly or monthly blog can be challenging, that it will require a lot of time and… Read More »


What is a bounce rate and how do I improve it?

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »


Why is Google Analytics an important tool for your website?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »


Working with a website developer Part 1

We understand that things are uncertain right now, but it is true when we say we should all be proactive when it comes to running a business this year. This holds true to marketing strategies, particularly online to reinvent how to generate larger revenue. Here are a few things that… Read More »