1. Your web site provides customers with basic contact information.
2. Many people research products and services on the internet prior to their purchase.
Internet marketing is the practice of using internet for marketing of products or services. Sometimes called as I-marketing, web marketing, online marketing, or eMarketing.
The main feature for internet marketing is the quick response. This includes the Internet, e-mail, and wireless media, management of digital customer data and electronic customer relationship management systems. Electronic CRM manages relationship with the customers with the use of information technology.
Internet marketing also refers to the placement of media along various stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing.