Website Tools

What is Web Accessibility?

Web accessibility refers to making websites usable for people with disabilities. It involves designing and developing websites in a way that people with disabilities, such as those with visual, auditory, motor, and cognitive impairments, can perceive, understand, navigate, and interact with the website and its content. Web accessibility ensures that… Read More »


WordPress user Roles

WordPress User Roles and Permissions

Pro Web Marketing designs websites on a WordPress platform using a custom Theme. WordPress comes with a user role management system that determines the level of access to a user. Understanding user roles and permissions is essential for anyone with a WordPress website. When development begins an administrator must be… Read More »


Free Website Builder or a Website Designer/Developer?

Are you deciding whether a free website builder or hiring a website designer/developer is right for your business? If so, you want to consider what your needs are and your expectations of what your website will do for your business. Below we talk about more than just the site build… Read More »


What is a bounce rate and how do I improve it?

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »


Why is Google Analytics an important tool for your website?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »


Does it really matter where my website is hosted?

Yes, it does. It can affect user experience, SEO and security. As we explained in our last article, website hosting is transferring your website file to a hosting server. You have a choice of different types of hosting environments; shared, VPS, dedicated and cloud were the ones we discussed last… Read More »


What is website hosting and why do I need it?

What is website hosting and why do I need it? Without getting too technical, web hosting is transferring your local files (developed website) to a remote site or server (hosting server). Hosting servers are just remote servers on the internet that are mapped to a particular domain record so that… Read More »


Working with a website developer Part 2

Last week we touched on helpful tips when working with a website developer, this week we will focus on what we think is the most important part of developing a website – communicating with our clients. Communication is not just making sure that you respond to questions and requests (although,… Read More »


Locally targeted SEO matters

We hear a lot about ranking on search engines and why it is important to place high on a search. In the effort to rank higher in the search engines many companies end up behind dozens of national companies and paid ads on the coveted front page of google. Here… Read More »


Is it time to update your website?

The most common reason why a company decides to redesign their website is to update and improve the visual design of that site. Older websites are likely to no longer reflect the visuals that are a part of your brand identity. A site redesign can bring the look of that… Read More »