Web Standards

What is Web Accessibility?

Web accessibility refers to making websites usable for people with disabilities. It involves designing and developing websites in a way that people with disabilities, such as those with visual, auditory, motor, and cognitive impairments, can perceive, understand, navigate, and interact with the website and its content. Web accessibility ensures that… Read More »


WordPress user Roles

WordPress User Roles and Permissions

Pro Web Marketing designs websites on a WordPress platform using a custom Theme. WordPress comes with a user role management system that determines the level of access to a user. Understanding user roles and permissions is essential for anyone with a WordPress website. When development begins an administrator must be… Read More »


What content should your website include?

We get asked this all the time and depending on your industry the answers will vary. The most important thing to remember about website content is that is should accurately reflect your business and your marketing message. There are some obvious answers, for example if you have an online store,… Read More »


What is a bounce rate and how do I improve it?

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »


Why is Google Analytics an important tool for your website?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »


Does it really matter where my website is hosted?

Yes, it does. It can affect user experience, SEO and security. As we explained in our last article, website hosting is transferring your website file to a hosting server. You have a choice of different types of hosting environments; shared, VPS, dedicated and cloud were the ones we discussed last… Read More »


What is website hosting and why do I need it?

What is website hosting and why do I need it? Without getting too technical, web hosting is transferring your local files (developed website) to a remote site or server (hosting server). Hosting servers are just remote servers on the internet that are mapped to a particular domain record so that… Read More »


Photos for the Web

At Pro Web, we receive a ton of photos every week – many of them to be integrated into client websites.  Sometimes we  have to throw out a lot of potentially good photographs because they are not “fit” for the website.  What usually causes this is incorrect layout – an… Read More »


Is it time to update your website?

The most common reason why a company decides to redesign their website is to update and improve the visual design of that site. Older websites are likely to no longer reflect the visuals that are a part of your brand identity. A site redesign can bring the look of that… Read More »


Website not secure versus secure

Why have a secured site?

It’s widely known that there is a difference between Internet Browsers. Google Chrome, Mozilla Firefox, Microsoft Edge and Apple Safari are the Big 4. If you are still using IE, we recommend against it. For Mac, Safari is the go-to but Chrome and Firefox are available as well. For PC,… Read More »