Web + Log = THE BLOG

Free Website Builder or a Website Designer/Developer?

Are you deciding whether a free website builder or hiring a website designer/developer is right for your business? If so, you want to consider what your needs are and your expectations of what your website will do for your business. Below we talk about more than just the site build… Read More »


What content should your website include?

We get asked this all the time and depending on your industry the answers will vary. The most important thing to remember about website content is that is should accurately reflect your business and your marketing message. There are some obvious answers, for example if you have an online store,… Read More »


Which social media platform should I use for my business?

  There is not a simple answer to this question. The best platform depends on the goals and products and services your business provides. You also need to look at what audience group you want to promote your business in front and how the platform functions and how it is… Read More »


WHY DO I NEED SOCIAL MEDIA FOR MY BUSINESS?

Build your online presence. Social media is valuable for businesses of any size or industry and finding customers on social media has a direct impact on sales and your bottom line. Brands can grow exponentially if social media is used effectively, improving your online presence, and building your online reputation.… Read More »


Adding a Blog to your Website is Easy!

Search engines like websites that have fresh and authoritative content. One way to add fresh content and sound like an authority is to add a blog to your website. The thought of writing a weekly or monthly blog can be challenging, that it will require a lot of time and… Read More »


What is a bounce rate and how do I improve it?

Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »


Why is Google Analytics an important tool for your website?

10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »


Does it really matter where my website is hosted?

Yes, it does. It can affect user experience, SEO and security. As we explained in our last article, website hosting is transferring your website file to a hosting server. You have a choice of different types of hosting environments; shared, VPS, dedicated and cloud were the ones we discussed last… Read More »


What is website hosting and why do I need it?

What is website hosting and why do I need it? Without getting too technical, web hosting is transferring your local files (developed website) to a remote site or server (hosting server). Hosting servers are just remote servers on the internet that are mapped to a particular domain record so that… Read More »


Working with a website developer Part 2

Last week we touched on helpful tips when working with a website developer, this week we will focus on what we think is the most important part of developing a website – communicating with our clients. Communication is not just making sure that you respond to questions and requests (although,… Read More »