Did you know that 93% of online experiences begin with a search engine? That 50% of all searches are performed with voice search? Is your website search friendly?
How your potential clients search and finds you has changed in the last couple of years with the increase in smart speakers and smart phones. According to Voicebot, the total voice searching user base among US adults is 42.7% and expected to exceed 50% this year.
Voice search is a technology that allows users to perform a search on the internet by verbally asking a question on a smartphone, smart device or a computer.
A much higher percentage of mobile and voice searches are location-based queries. We all have asked our phone for restaurants or gas stations near us, you want to be sure your website (and Google listing) answers the questions related to this type of search. For example make sure your location, business hours, specials or products you offer are written in the content of your website’s pages.
Traditionally we used to get ranked in top 10 of search results with search engines, if all of our search engine optimization and content marketing efforts worked really well. This meant, even if we are not in the top of the rankings or featured snippets aka Rank Zero, we still had relatively good traffic coming towards our website. Make sure your content is as relevant as possible to the search engines for a specific query. Create content that sounds natural when read aloud, is clear and intelligently structured. We talk about “readability” a lot with our clients, you want your content to be easily understood by the search engines.
Images, logos, graphs and tables do not translate to the search engines. Make sure your company name and contact information is written in the content on your site. If your site relies on graphs, images and tables to help tell your message make sure to have written content that makes sense about the images, graphs or tables that you are including on your website.
Voice search queries are longer than regular text-based searches. Focus on providing helpful answers rather than stuffing keywords in your content. Write content in a natural and conversational tone, providing answers in context. Include sensible longer tail keyword phrases to reach users. The top 3 common words in voice search phrases are “how”, “what” and “best” usually phrased as a question. Is your website answering those questions?
The takeaway from this is that although voice search is a technology in it’s infancy, just like the internet was in the 90s. The strategy required for voice search will be very different from traditional SEO and early adopters will benefit the most along with those who will optimize their content for voice search. The only constant thing is the internet and search engines are always evolving.
Talk to your webmaster or call Pro Web Marketing at 877-577-6932 on how to best optimize your website for voice search.