• Title Tag
The search engines consider the page title to decide the page category. The title should contain keywords. Each page should have a separate title. This will enable the users to bookmark the page.
• Meta Tags
There are two bifurcations of Meta tags, namely, description and keywords. As the keywords are being used over and over, some of the search engines do not consider keywords. Yet is it better to have keywords in the Meta tag. Although, the search engines do not use description, its importance cannot be undermined, as it would show in the searches by the visitors. You should introduce your site in just a single sentence.