Social Networking and Media

The current social media controversy: Facebook versus Twitter. Which one is “better?” The truth is that both have pros and cons and it really depends on each particular person. Twitter has become a way for users to publish their current thoughts or experiences, while Facebook is more of a way… Read More »

Why IS social media such an effective medium for business owners? Not only is it a way to reach a huge demographic, but technology has enabled us to directly market to the public based on their activity on the given social media site. For example, if someone ‘likes’ a certain… Read More »

Social media is without a doubt the hot new marketing arena, but who has the additional time needed to manage these tools? When it comes to social media, successful campaigns share the same base as all sound business ventures; planning. Set aside a block of time to devote you your… Read More »

Networking online these days is a great business tool to allow you to not only connect with those in your industry, but may also be a great marketing tool for drumming up new business leads.  Two great business networking sites are: LinkedIn – Which allows you to post comments, articles… Read More »

If you haven’t tried any video blogging yet, also called vlogging, you really should try it out. If you haven’t tried this out yet I know exactly what your thinking. Why would I want to put up a video of me so that the world can see me? Well there… Read More »

Look…Artificial Intelligence is all the rage, but what does it really mean for your website? Negative Search Ranking Loss of Trust More Work and Set Backs Negative Search Ranking AI generated content lacks first hand, real world knowledge and Google know it! Search engines reward originality, authority, and experience, all… Read More »

If not, it might be time to consider an update. When COVID-19 hit in March, many businesses were scrambling to get information out to their customers. The easiest and quickest way was to use social media platforms. This worked great for those customers that were already following the business, but… Read More »

According to the SBA, 64% of small businesses have a website. That means that 36% either are using a social media platform like Facebook in place of a website or have no online presence at all. In today’s digital world an online presence is critical for businesses. 80% of potential… Read More »

  There is not a simple answer to this question. The best platform depends on the goals and products and services your business provides. You also need to look at what audience group you want to promote your business in front and how the platform functions and how it is… Read More »

Build your online presence. Social media is valuable for businesses of any size or industry and finding customers on social media has a direct impact on sales and your bottom line. Brands can grow exponentially if social media is used effectively, improving your online presence, and building your online reputation.… Read More »