Brand and Identity

According to the SBA, 64% of small businesses have a website. That means that 36% either are using a social media platform like Facebook in place of a website or have no online presence at all. In today’s digital world an online presence is critical for businesses. 80% of potential… Read More »

Are you deciding whether a free website builder or hiring a website designer/developer is right for your business? If so, you want to consider what your needs are and your expectations of what your website will do for your business. Below we talk about more than just the site build… Read More »

We get asked this all the time and depending on your industry the answers will vary. The most important thing to remember about website content is that is should accurately reflect your business and your marketing message. There are some obvious answers, for example if you have an online store,… Read More »

  There is not a simple answer to this question. The best platform depends on the goals and products and services your business provides. You also need to look at what audience group you want to promote your business in front and how the platform functions and how it is… Read More »

Build your online presence. Social media is valuable for businesses of any size or industry and finding customers on social media has a direct impact on sales and your bottom line. Brands can grow exponentially if social media is used effectively, improving your online presence, and building your online reputation.… Read More »

Search engines like websites that have fresh and authoritative content. One way to add fresh content and sound like an authority is to add a blog to your website. The thought of writing a weekly or monthly blog can be challenging, that it will require a lot of time and… Read More »

Domain names are like one’s identity as well as location on the Internet. Having a relevant domain name is vital, but should also be easy to remember. Below are some guidelines to consider when choosing your domain. Just so we’re straight: Domain = prowebmarketing.com URL = https://prowebmarketing.com You should try… Read More »

We hear a lot about ranking on search engines and why it is important to place high on a search. In the effort to rank higher in the search engines many companies end up behind dozens of national companies and paid ads on the coveted front page of google. Here… Read More »

The most common reason why a company decides to redesign their website is to update and improve the visual design of that site. Older websites are likely to no longer reflect the visuals that are a part of your brand identity. A site redesign can bring the look of that… Read More »