Over 40% of small businesses worldwide do not have a website. Of those without a website, over 30% feel that they don’t need one; they feel it isn’t relevant to their industry. Another 30% are just using social media without a website. The two main reasons are they don’t have the technical knowledge to set up a website or they think it will be too expensive to have a website designed and taken care of. Professional web design is much more affordable then most people think.
Whatever the reason, those businesses are losing out on potential customers. If you do not have an online presence, you do not exist to your potential customers. Why? Because 80% of customer-to-business engagement is happening online these days.
Consumers feel safe about businesses with websites. 8 out of 10 customers are more likely to engage with your business if it has a website. A website provides credibility, shows you are an authentic business, and makes them more comfortable doing business with you online, by phone, and in person.
Another added benefit of have a quality website is that it is available when you are not. Most business are not open 24/7, but your website will be. Having the accessibility when it is convenient for your potential customers to research and to contact you for more information online provides you a better conversion to customers.
Your website can be your most cost-effective marketing tool. Everything from your contact information, address, hours and products or services you provide. This is also a good place to tell them more about yourself, your team, and your business. Your potential customers are online and they expect you to be as well. Your website, or lack of one, sends a message to potential customers. Make sure you are visible with a professionally designed website to help build your online reputation.
Save time and money by using a reputable website design firm. Call Pro Web Marketing at 877-577-6932 to discuss your online needs and how we can help you achieve your goals.