Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.
The most important factor for successful SEO is getting superior quality back links. It is easier to optimize the content of the website, but for getting quality links is based on the decision of the other person. This is because; back links originate from other website and reach your website. You can have a dialogue with the owners of other websites regarding anchor text. Although you cannot regulate the back links, you can control other factors:
Get Back links Naturally: One of the algorithms used by search engines is back links. Having more back links would indicate the popularity of the website. However, the weight age of the back links would increase only if the website contains relevant content. Hence, you should look at other alternatives for promoting your website.