November 2020
If not, it might be time to consider an update. When COVID-19 hit in March, many businesses were scrambling to get information out to their customers. The easiest and quickest way was to use social media platforms. This worked great for those customers that were already following the business, but… Read More »
October 2020
According to the SBA, 64% of small businesses have a website. That means that 36% either are using a social media platform like Facebook in place of a website or have no online presence at all. In today’s digital world an online presence is critical for businesses. 80% of potential… Read More »
July 2020
We get asked this all the time and depending on your industry the answers will vary. The most important thing to remember about website content is that is should accurately reflect your business and your marketing message. There are some obvious answers, for example if you have an online store,… Read More »
July 2020
There is not a simple answer to this question. The best platform depends on the goals and products and services your business provides. You also need to look at what audience group you want to promote your business in front and how the platform functions and how it is… Read More »
June 2020
Build your online presence. Social media is valuable for businesses of any size or industry and finding customers on social media has a direct impact on sales and your bottom line. Brands can grow exponentially if social media is used effectively, improving your online presence, and building your online reputation.… Read More »
June 2020
Search engines like websites that have fresh and authoritative content. One way to add fresh content and sound like an authority is to add a blog to your website. The thought of writing a weekly or monthly blog can be challenging, that it will require a lot of time and… Read More »
June 2020
Most web analytic tools like Google Analytics track and report bounce rates. Bounce rate is the percentage of single page visits (or web sessions) not to be confused with the exit rate (we will cover exit rate in a future post). The bounce rate is the percentage of visits in… Read More »
June 2020
10 Reasons your website should have Google Analytics Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most… Read More »
May 2020
Last week we touched on helpful tips when working with a website developer, this week we will focus on what we think is the most important part of developing a website – communicating with our clients. Communication is not just making sure that you respond to questions and requests (although,… Read More »
May 2020
We understand that things are uncertain right now, but it is true when we say we should all be proactive when it comes to running a business this year. This holds true to marketing strategies, particularly online to reinvent how to generate larger revenue. Here are a few things that… Read More »
