Many people believe that content on the web is just text that has been added to a site to tell about the company. It information is actually much much more than this. A Web sites content is the backbone of what a Web site is there to do. All of this important content needs to be relevant to the business and quickly and directly tell the target market what it is this business does before losing there interest in a sea of letters and paragraphs.Good content is comprised of a combination of text, professional photographs, well thought out graphics and also the overall layout of the Web site. A good combination of these factors will result in a “sticky” page. What does being sticky have to do with a Web site? This basically just means that you want people to stay for a while and take a look around. They want to see what your site has to offer them. Brains process information quicker with images, so this is where these come in handy. Having to much text with lose the interest of your visitors. They didn’t come to your site to read a novel and frankly they really just don’ t care to put in the extra effort. So make content straight forward, short and to the point using keywords that are relative to the type of business.