A website is your most powerful form of advertising. There is no other medium in which you can showcase more information or reach a larger audience.
A website can be viewed 24 hours a day, 7 days by anyone in the world. You can promote all the products or services you offer. Educate your potential customers with frequently asked questions or the latest news in your industry. Promote specials and coupons. Showcase your past projects, photo galleries, videos and client testimonials. Link to partner companies and related businesses. List all your contact information, hours of operation, and a map of your location. Best of all; this information can be updated at your convenience.
Compare a website to print, television, radio, or billboard. You will find a website will yield a better return on investment. But remember, a website is not always intended to replace but rather to compliment other forms of advertising. Reduce your other advertising and promote your website. There, anyone can see everything you do within a click of a button.