One of the major concerns while dealing in financial transactions on Internet is the security of such transactions. The main reason why e-commerce was not as widely accepted, as it should have been, was due to lack of security. Even today, there are many who shy away from transacting on the Internet with an unknown trader.
This problem has been solved to a great extent by digital shopping cart software.
In addition to facilitating hurdle free shopping online, this software offers security in the transactions to the online buyers. Hence, it is advisable to purchase the e-commerce software, if you are an online merchant.
Online shopping carts protect the financial and personal data of the customers through Secured Socket Layer or SSL in short. This software ensures that when the payment is made to your gateway, the transaction remains secured.
If you observe closely, you will find that when you travel from a normal web page to a secured one, the URL changes to https instead of http. This change in URL is brought about by SSL.
Thus, if you that the URL starts with https, it means that you are transacting safely and when the payment is made to the gateway, the financial details are completely secured.
SSL is not the only method of securing a financial transaction. There are several other methods by which the shopping cart can ensure security of the transaction. However, most of the customers trust SSL more than any other security mode.
It is important that your customers are aware of the security precautions taken by you. Provide your customers with an assurance on your website as to how you take care of the safety measures. Let your customers have a secure page preview before they enter in to the transaction, and enter the button ‘buy now’. This will assure your customers.
The security measures and policy maintained by you should be explained to the customers in simple and easily understandable language. Instead of mentioning legalities and marketing tactics, provide clear information to the customers. You will win their trust, if you are transparent.
Several digital shopping cart systems will help you to achieve secure transactions. Each step of the process will be secured by adding a security badge. Moreover, you can enhance the system by accepting payments through popular systems such as PayPal.
Thus, when you have a shopping cart system in place, it will facilitate your online business and you will win the trust of your customers, thereby resulting in increased sales.