Any business owner knows that in this beautiful spring we’re having customers are less likely to walk in the door through inches of snow. Getting the customers in the door, even in bad weather is the goal of any business and for many companies using search engine optimization is the best way to increase this traffic. With the classic ideas of trying to rank higher in the search engine many companies end up behind dozens of national companies on the coveted front page of google. Here at Proweb Marketing we are focusing on local optimization, so instead of battling it out with national sites you are only competing for space against other local businesses.
In a study by Pew Internet statistics 1100 Americans were surveyed about their local shopping preferences. In this study over half of all surveyed said they most relied on the internet when looking for local business options, more than newspapers or even word of mouth. This means that right here in Traverse City more people googled fine dining than asked their friends for reccomendations of where to go on that special night out.
Instead of being part of the millions of businesses out there vying for the national front page results of google, take a que from us and target the local area first. Because at the end of the day getting 5 customers from the TC area is always better than getting 1 potential customer from across the country.
If doint the research and spending hours coming up with potent local strategies doesn’t sound like a fun way to spend the next few weekends you can always contact us via this page or by phone at. 877.577.6932.