In A Nutshell

Social media is without a doubt the hot new marketing arena, but who has the additional time needed to manage these tools? When it comes to social media, successful campaigns share the same base as all sound business ventures; planning. Set aside a block of time to devote you your social media accounts, whatever is manageable for you, and stick to it. Also consider the most efficient methods for interacting with your circle: making meaningful posts and commenting. If social media is treated as meaningless, it will have no effect, or a negative effect on your business. It’s better to say a few well sculpted things than to talk all night and say nothing at all. If you are currently using more than one social media outlet, sign up for Nutshell Mail ( a program that sends you all your update in one email, cutting down on the time you spend deleting notifications.

Photos for the Web

At Pro Web, we receive a ton of photos every week – many of them to be integrated into client websites.  Sometimes we  have to throw out a lot of potentially good photographs because they are not “fit” for the website.  What usually causes this is incorrect layout – an easily avoidable mistake.

There are a few easy steps you can take to make sure your photos are appropriate for the web.

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Office Ergonomics

An often overlooked aspect of daily work life is Ergonomics.  Ergonomics, by definition, means: “The applied science of equipment design, as for the workplace, intended to maximize productivity by reducing operator fatigue and discomfort.”

The very definition of the word should clue you in to how important it is.  By optimizing your computer workstation, you can avoid serious injury long-term and increase your overall productivity and comfort level.

Check out OSHA’s (Occupational Safety and Health Association) guidelines and tips to make sure you aren’t doing harm to your most important assets – your employees and yourself!

Don’t Forget to Polish Up Your Web Presence As Part of Your Spring Cleaning!

The trees are budding, birds are singing, and there is snow in the air, this can only mean one thing: spring has come to Northern Michigan! Just down the line are the mild and relaxing days of summer . . .The time is upon us to open the windows (well almost), repaint the store front, and prepare for the army of tourists that will be filling our streets and our economy.  As people come to town and are unfamiliar with the local businesses, they will turn to the almighty internet for sagely directions and advice so make sure your website is up to date and polished for their arrival!

A Small Business Conference – Thriving, Not Just Surviving

Pro Web Marketing will be attending! See you there!

Attention entrepreneurs! Whether you are an established business owner or have an idea for a soon to be business, you’ll find relevant topics, ready-to-use information, and essential contacts. From the featured speaker, Russell Springsteen-owner of Right Brain Brewery to the hot-topic sessions and the networking lunch to the resource exhibits, this conference is packed with core information, best practices, inspiration, and fresh ideas. For a detailed list of the hot-topics, presenters, and resource exhibitors. This NMC event is Friday, April 16, 8:15 a.m.-4:30 p.m. at the Hagerty Center. The cost is $125. A limited number of scholarships are available. For questions or to register, contact NMC Extended Education at (231) 995-1700.

Pro Web Marketing will be attending! See you there!