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Crystal Lake Wedding Networking Event

Last night, I had the honor of attending a local business networking event at the Crystal Lake Weddings venue, on the Crystal Lake Golf Club grounds. I have driven by and often thought  I should stop in and check out the venue, but never had. Wow was I missing out!  The golf course and the wedding venue features gourgeous views of Crystal Lake and the Benzie County country side. The sunset over the lake was wonderful. I know I was there for work but it certainly didn’t feel like it. The food was provided by Odette’s Custom Catering and was FANTASTIC as well. 

Crystal Lake Weddings Event

Jamie and Liz From Crystal Lake Weddings

There were many wedding vendors from the area and it was great to meet new folks and learn more about just how vibrant the wedding industry is in this area. Northern Michigan is quickly becoming a destination wedding spot for folks all around the country. There was talk about using modern online services such as skype to chat with brides and grooms who were not able to meet in person due to the long distance from where they currently live. It was obvious that developing a network of local professionals that you trust and feel good about recommending is crucial for many of these businesses. When a bride and groom are planning a wedding from a long distance, they have to rely on those networks to make their wedding day perfect. This network offers accountability and a level of trust between the vendors and keeps business local.

Odettes Custom Catering Frankfort

Krista Odette of Odette’s Custom Catering

Another topic of conversation was how the online reach of larger companies has caused stress on the local vendors. Certainly a large company with a massive budget can throw their weight around and impact local business, but with the right strategy and planning local businesses can compete strongly online! One of the first things we recommend is for all small business to create a local business listing on Google, Bing and Yahoo. Make sure that the business profile is filled out completely and great looking photos are included as well. There are lots of listing services available, but start with the search engines first. I will be perfectly honest, they do not always make creating a free listing easy, and it can be a lot of work to do this. There are many more listing options available out there as well.
 

If you need help competing online, give us a call. Pro Web Marketing offers a full range of services from social media advising and implementation, local business listings, to Google and Bing search advertising. Your business should and can stand out online, and we can help. Give us a call at 877 577 6932 or get a quick quote here!

Logo Design and Branding For Your Business

GET BUSY BRANDING, OR GET BUSY FAILING

When most people think of branding, they think of a logo. What most business owners don’t understand is that a logo just scratches the surface of branding; it’s merely the visual representation. A brand is so much more. It is the collection of thoughts, perceptions, and ideas that a person has about a company. It’s the company’s personality.

Logo Design Pro Web Marketing

Logo Design By Pro Web Marketing

In other words, a brand really only lives inside of our heads. Crazy, eh?

For instance, when you think of Nike you absolutely think of the “swoosh.” But in reality, that logo is just a visual indicator that brings up so many more ideas—concepts of strength, perseverance, and tenacity. You might envision an athlete running on a track. You might remember one of the most challenging obstacles you have overcome.

All of these ideas are carefully portrayed by Nike through colors, imagery choice, and verbal tone in all of their marketing materials from print to digital. The logo merely acts as a reminder of the brand.

When a repeated logo is combined with a repeated and consistent brand message, something magical happens. A company suddenly begins to embody a personality, it begins to connect and resonate with an audience.

Without branding, a company is lifeless, empty, and intangible.

At Pro Web, you’ll hear us talk a lot about branding. We’ll bring it up again and again as we work through your website and print materials, helping to ensure that the message is consistent.

It’s just one of the ways we go beyond a website to make your entire marketing strategy—and your company—successful.

Honor Trading Post Website Design Project

Honor Trading Web Design Project

 

Nice weather is finally here and the snow has finally receded. These warm days bring lots of folks outside, and revive in me memories of slowly floating down the Big Manistee. If kayaking, canoeing or tubing sound as good to you right now as it does to me, head over to the Honor Trading Post! They have a full service rental facility as well as fishing licenses and groceries. If you need it while camping or floating along the Platte River, they have it.

Pro Web Marketing recently completed and launched Honor Trading Post’s new website design. The goal was to modernize the look and feel and convert the site to a responsive platform so the site looks great on mobile devices as well as large monitors. Our team of Graphic designers worked closely with our developers to make a website that was practical, visually appealing and most importantly effective. 

We will be happy to put our team to work for you. Whether you currently have a website that needs to be updated and freshened up, or if you have never had a website before we will set you up. Our websites are optimized for to look great both on all devices and screen sizes. Making changes to the written content or your photos is a breeze. You can make the changes yourself on your new website and we include training as a standard part of our website process. If updating or getting a new website seems overwhelming call the Web Wonks. We will work with you to make the process easy. Give us a call today at 877 577 6932 or fill out our form here!

Empire Self Storage New Website Project

Fred from Empire Self Storage needed a website to help raise awareness of his business. He contact us needing the site up and ready as quickly as possible. We have a steady work flow but we do everything in our power to meet our clients needs, so we jumped on the project right away. We designed a simple yet functional custom responsive WordPress template and trained Fred on how to add content to his site.

WordPress makes updating a web site easy even if you don’t know html code. It is Pro Web Marketing’s go to platform for it’s ease of use and search engine optimization compatibility. Website owners are able to manage their own site by adding and taking away photos, adding written content and adjusting any text that is already in place. Of course if help is needed we are always available to help. We continue to work with Empire Self Storage to optimize his site and offer marketing advice. If you would like to know how to make your site work for you give us a call. We understand what makes websites successful and we would love to bring the knowledge to bat for you.

Deva By Cammy

Our friend Cammy has been working in the sewing industry out of Manistee, Michigan since 2001. Originally her company was known as Seems Sew Right, but after year of working closely with Deva Life Wear, Cammy was given the option to purchase the Deva line of patterns that were soon to be discontinued. Cammy changed the name of her business to Deva By Cammy in order to better reflect the line of clothing she was now producing. This was a wise move for many reasons, not the least of which was search engine optimization.

Choosing a web address with keywords in it that you would expect would be popular in search queries for the products you are offering is a wise decision. There are many factors that go into how a website ranks on search engines such as Google, Bing and Yahoo, but a little advanced planning prior to starting your website build can help greatly. Cammy realized that folks looking for the products she was producing would be searching for the keyword “Deva”. She chose a business name and web address containing that name, and as a result over time we would expect her site will be ranking highly for that keyword.

If you are starting a new business or even working to build a new online presence we can help. We understand search engine optimization and online marketing, as well as what it take to make you successful. Your success is what motivates us day in and day out to produce top quality websites, e commerce online stores, and marketing services. A solid plan from beginning to end is the best way to create a strong online presence that not only attracts visitors, but also converts visitors into clients and customers. Give us a call at 877 577 6932 to discuss your project and see what Pro Web Marketing can do for you!

Bulmann Dock and Lift

We are proud to announce the launch of Bulmann Dock & Lift new website.

Bulmann Dock & Lift of Boyne City, manufacturers vinyl docks and boat lifts in many varieties. From rolling docks to floating docks Bulmann has what you need to enjoy the lake this summer. If you don’t see what you need they also make custom docks and accessories. They currently have dealers in Michigan, Wisconsin, and Illinois, but you can always contact them for direct sales and service.

Pro Web Marketing designed a custom responsive WordPress website to meet all the modern website standards, and is working with Bulmann Docks on search engine optimization. If you need a website, or would like some help getting the word out about your online presence call us at 877 577 6932. We can help you with web site and print design, development, search engine optimization and marketing.

Power Style Solutions

If you are looking for help with personal style, whether it is for a job interview, major life change, or just to feel confident look no further than Power Style Solutions! Pam offers many services from style consultation to entire wardrobe makeovers. She currently offers her services in Kent, Macomb, Oakland, and the Traverse City area.  Power Style Solutions works primarily with women of all ages.

Pam approached us with the need for a new website, as well as business cards. Our graphic design team greeted this challenge eagerly. It is one thing to make a great looking website and quite another to make a website that reflects the taste and personality of someone who has such a strong sense of style and design. We work closely with our clients to match their aesthetic preferences, identify the goals of their website and to make that website an effective tool for them.

Our web development team coded the site into a custom responsive WordPress theme and then our design team finished the project up by creating custom printed materials that carried consistent branding. Having a brochure, business card and website that all present the same  look and feel make your business look like professional and organized.

If you business identity could use some brushing up, or consolidating call us! Our graphic design team knows how to use color and design to effectively get your message across and convert potential clients into paying clients.

Culver Meadows Adult Fost Care Facility

Culver Meadows adult foster care facility has been serving the Grand Traverse area and all of Northern Michigan for over 20 years. They have been a great client of Pro Web Marketing for some time as well. When owners Brad and Trina decided it was time to redesign the website they indicated that they wanted a clean, yet not clinical design, that reflected the atmosphere they provide to their guests. We were eager to help!

Our team of graphic designers used a wood background to help give the site a scence of warmth and quality, and laid out the content in a way that is easy to read but brings the proper attention to the important details.

The biggest challenge of modern websites is keeping them current and relevant. Not only do design styles change quickly, but guidelines for search engine optimization are constantly evolving as well. Our Web developers created a custom theme for Culver Meadows in the WordPress content management platform that meets all modern web standard. Pro Web Marketing adopted responsive web design as our standard very early on to make sure our clients web sites are optimized to be viewed on screen sizes from mobile devices such as phones and tablets to large monitors. User experience is an important part of website ranking on search engines such as Google and Bing, as is making sure the information on websites are up to date. The WordPress content management system allows for easy site updates and maintenance. Culver Meadows will no longer have to call a web developer to change the verbiage on their website or to add photos. Of course if for any reason they need help, Pro Web Marketing will be right here to help in anyway we can.

After the new website was live, our marketing team worked with Culver Meadows, to make sure the site was optimized to be found on search engines. We targeted the keywords that folks are actively searching for when looking for the services Brad and Trina’s team has to offer.

If you suspect that it may be time upgrade your website, or if you need help being found online, give us a call. We have a team of graphic designers, web developers, programers, and marketing folks that will work hard to make sure that your business identity and online presence is up to date and effective. Simply give us a call at 877 577 6932 or request a quote here. Put our team of professionals to work for you today. You won’t regret it!

Natures Image Landscape

When Aaron from Natures Image Landscaping of Traverse City approached us about a branding redesign and website project, Pro Web Marketing was happy to help.

Our team of graphic designers started with the creation of the logo. Aaron had a specific idea of what he wanted. We worked to make his vision work on multiple platforms from brochure and print design to his website.

Once the logo was settled, the designers set out to create a modern functional design that was simple, informative and visually appealing.

Our website development team coded the site into a responsive, custom WordPress theme that will ensure the site will look great on all platforms from cell phones and tablets to large monitors. On top of being responsive, the WordPress CMS platform makes the website easy to edit

so Aaron and his team can easily make changes to text without the need to call in a web developer. Of course if they ever ran into any issues

or simply were to busy to make edits to the site, we will gladly be available to help out.

 

If you are need landscape design or maintenance  or would like to see an example of our website design and development

check out Natures Image at naturesimagetc.com

Northern Monument

This week Pro Web Marketing has launched the new website Northern Monument. Dave and his compassionate team are dedicated to helping you through your difficult loss of a family member or loved one with their large section of grave markers, monuments, and commemorative plaques.

Check it out here: http://northernmonument.com/

Our goal with Northern Monument’s website was to showcase their wide variety of monuments and memorials. Thus, we installed a front page gallery that lets their work speak for itself. If your business is looking for a photo-oriented website, contact us today!